|
Product design
|
|
Product design can be defined as the idea generation, concept development,
testing and manufacturing or implementation of a product (physical object or service).
Product Designers conceptualize and evaluate ideas, making them tangible through
products in a more systematic approach. The role of a product designer encompasses
many characteristics of the marketing manager, product manager, industrial designer
and design engineer. The term is sometimes equated with industrial design. The role
of the product designer combines art, science and technology to create tangible
three-dimensional goods. This evolving role has been facilitated by digital tools
that allow designers to communicate, visualize and analyze ideas in a way that would
have taken greater manpower in the past.
|
Skills needed
Product designers are equipped with the skills needed to bring products from conception
to market. They should have the ability to manage design projects, and subcontract
areas to other sectors of the design industry. Aesthetics is considered important
in Product Design but designers also deal with important aspects including technology,
ergonomics, usability, human factors and material technology. As with most of the
design fields the idea for the design of a product arises from a need and has a
use. It follows a certain method and can sometimes be attributed to more complex
factors such as association and telesis. Also used to describe a technically competent
product designer or industrial designer is the term Industrial Design Engineer.
The Cyclone vacuum cleaner inventor James Dyson for example could be considered
to be in this category (see his autobiography Against The Odds, Pub Thomson 2002)
|
|
